Shot, no. Weight loss, yes.
For the GLP-1-curious consumer, high costs and an aversion to needle injections pose an obstacle for many. Addressing those key barriers to entry, WeightWatchers’ oral medication kits help expand access to weight loss drugs for all.
I designed a brand identity system for the oral weight-loss medication kit launch.
branding kit
Corralling product photography, kit renders, ambient stock imagery, text treatments, and a limited palette pulled from WW’s brand guide, the branding kit centralized all assets and showed how to bring it to life across channels. This removed arduous grunt work for the design team and agency partners, and enabled alignment across all assets for the campaign.
bringing it together
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Paid Social
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Email
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Direct Mail
