Lucy Malo Lucy Malo

Homesick Candles x FRIENDS Promo Email

FRIENDS is my ultimate nostalgic guilty pleasure show so of course I rushed to open the email upon reading the subject line: Now Available: Central Perk ☕ . I love the retro set design in the masthead photography, witty (and minimal!) copy, and the color palette that immediately takes me back to Monica’s apartment.

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Lucy Malo Lucy Malo

Ally's 2022 Saving Stat Recap Email

It seems like every brand is jumping on the year-in-review bandwagon 🥱 after Spotify Wrapped’s success, but this email from Ally Bank makes it fun by including stats from their collective users. Did you know: Japan was the #1 travel destination users saved up for in 2022? Proof that an email doesn’t have to be flashy to stand out.

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Lucy Malo Lucy Malo

Free People 50% Off Email Slice

This email slice from Free People’s after-Christmas sale caught my eye and I found myself clicking through. I love how the different type styles (all caps, upper/lower) play together, and the spacing throughout feels just right.

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Lucy Malo Lucy Malo

Reddit Landing Page

Though Reddit is synonymous with its iconic martian and orange bubble, I love how the eye-catching color is used as an accent in an otherwise neutral palette. The simplicity, use of grids, simple patterns and illustrations that add texture…10/10.

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Lucy Malo Lucy Malo

Lululemon New Year New Finds Email

I’m a big fan of Lululemon’s simple, pared down emails. The sparse copy and two-tone color scheme carries this email—and how incredible is this masthead gif?

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Lucy Malo Lucy Malo

Emily in Paris Instagram Posts

Though not necessarily a fan of the show (I follow the IG account for the fashion), I love the type, color palette, and abstract shapes in these posts dedicated to each main character. Voila!

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Lucy Malo Lucy Malo

WeTransfer Splash Pages

Having designed many landing pages over the years, I know how difficult it is to a put together a layout that’s equally successful and responsive across a multitude of screens and screen sizes. WeTransfer always hits the mark with dynamic layouts, no less.

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